Marketing research topics:

• Consumer behavior; motivation and intention buying of consumers;
• Market research; consuming trends; Marketing trends in Vietnam;
• Customer experience management;
• Marketing plan for specific product / services;
• Marketing strategic planning; Entrance market strategy; Development market strategy;
• Direct marketing, e-marketing; WOM; content marketing, …
• Product / services innovation;
• Price policies / strategy; price forcasting;
• Develop effective distribution channel
• Promotion campaign: advertisement, sales promotion, PR, personal selling;
• Sales management;
• Case study international marketing strategy;
• Internal and external marketing;
• Create and develop private brand;
• Enhance Banking marketing;
• Customer relationship management;
• Selling online marketing;
• v.v…