Marketing research topics:

  • Consumer behavior; motivation and intention buying of consumers;
  • Market research; consuming trends; Marketing trends in Vietnam;
  • Customer experience management;
  • Marketing plan for specific product / services;
  • Marketing strategic planning; Entrance market strategy; Development market strategy;
  • Direct marketing, e-marketing; WOM; content marketing, …
  • Product / services innovation;
  • Price policies / strategy; price forcasting;
  • Develop effective distribution channel
  • Promotion campaign: advertisement, sales promotion, PR, personal selling;
  • Sales management;
  • Case study international marketing strategy;
  • Internal and external marketing;
  • Create and develop private brand;
  • Enhance Banking marketing;
  • Customer relationship management;
  • Selling online marketing;
  • v.v…

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SCHOOL OF ECONOMICS

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