Marketing research topics:
- Consumer behavior; motivation and intention buying of consumers;
- Market research; consuming trends; Marketing trends in Vietnam;
- Customer experience management;
- Marketing plan for specific product / services;
- Marketing strategic planning; Entrance market strategy; Development market strategy;
- Direct marketing, e-marketing; WOM; content marketing, …
- Product / services innovation;
- Price policies / strategy; price forcasting;
- Develop effective distribution channel
- Promotion campaign: advertisement, sales promotion, PR, personal selling;
- Sales management;
- Case study international marketing strategy;
- Internal and external marketing;
- Create and develop private brand;
- Enhance Banking marketing;
- Customer relationship management;
- Selling online marketing;
- v.v…