Australian and European Professors Delivering Lectures to

International Business Students of the High quality Programme


        The School of Economics at Can Tho University (hereinafter refered as SoE) has constantly developed teaching and training quality in order to meet students’ rising demands in this globalised era. In pursuit of this aim, we have invited a number of overseas professors to provide updated knowledge and real-life experiences from developed countries to our International Business students, especially those students of High-quality Programme (hereinafter refered to as IB students). Although the Covid-19 epidemic has deterred a number of high-qualified professors in developed countries from coming and delivering in-person lectures for our IB students, the School of Economics still managed to invite four professors from Australia and Europe to provide online courses for our students in the second semester of 2021-2002 school year. More details of these professors and their courses are described as follows. 

        Associate Professor Liem Viet Ngo - University of New South Wales, Sydney, Australia

        Liem Viet Ngo (PhD, University of Newcastle) is Associate Professor of Marketing at UNSW Business School, University of New South Wales, Sydney, Australia. He is the Editor-in-Chief of Australasian Marketing Journal. Since joining the academia in 2007, he has published more than 100 articles including 57 journal articles, 54 refereed conference papers, and two book case studies. His work has appeared in Journal of Service Research, International Journal of Research in Marketing, Journal of Product Innovation Management, British Journal of Management, Industrial Marketing Management, European Journal of Marketing, Long Range Planning, Journal of Services Marketing, Journal of Retailing & Consumer Services, Psychology & Marketing, Journal of Business Research, Journal of Marketing Management, Journal of Brand Management, Australasian Marketing Journal, Journal of Business and Industrial Marketing, among others. He is leading several research projects focusing on emerging research areas: customer management (e.g., mindfulness, empathy, collective behavior), innovations in business models, and entrepreneurship in emerging economies.

        Associate Professor. Ngo was very pleased to deliver an online course named International Marketing (KT329H ) for our IB students – cohort intake number 44 (Class code M01, M02, M03) from January 04th to January 22nd, 2022. Below are photos taken from the online lectures delivered by Associate Professor Ngo.

Associate Professor Liem Viet Ngo commencing his online lecturers for IB students


A porttion of the Marketing International online course delivered by Associate Professor Liem Viet Ngo 

        Professor Gordon Müller-Seitz – Technische University Universität Kaiserslautern, Germany

        Professor Gordon Müller-Seitz is the Chair of Strategy, Innovation and cooperation at the Department of Business Administration and Economics, Technische Universität Kaiserslautern, Kaiserslautern, Germany. He has involved in teaching undergraduates and graduates in Germany since 2003. Some of his teaching papers include Strategic Management, Philosophy of Science , KLOOC - Kaiserslauterer Open Online Course “Sustainable development” (Bachelor), Managing the digital transformation, Management Consulting, Innovation Management, Managing Interorganizational Relationships, Management in Far East Asia, Lecture series "Leading in global responsibility", Qualitative Methods (Master), Qualitative Research and Methods (Doctoral) and Peer-reviewed publishing (Doctoral). Professor Gordon Müller-Seitz has also published more than 40 journal articles on high-quality academic journals and about 12 monographs and special issues.

        Professor  Gordon Müller-Seitz was very pleased to provide  an online course named Innovation Management in Multinationals (KT327H) for our IB students – cohort intake number 44 (Class code M01, M02, M03) from Febuarary 14th  to March 11st 2022. Below are some photos taken from the online lectures delivered by Professor Gordon Müller-Seitz.


Professor Gordon Müller-Seitz welcoming IB students to join on his online course


Professor Gordon Müller-Seitz introducing his course to IB students 

        Dr. Hammad Haq - University of Groningen, The Netherlands

        Dr. Hammad Haq is an assistant professor at the University of Groningen. Dr. Hammad has been involved in teaching and supervision activities both at the bachelor’s and master’s level. He mainly teaches courses relating to global business strategy and research methods. In addition, Dr. Hammad’s research interests relate to the headquarter-subsidiary relationship within multinational companies and the political activities or strategies of multinational corporations. A number of his academic research have been published on Journal of World Business, Scandinavian Journal of Management, European Management Journal European, and Journal of International Management.

        Dr.Hammad was very pleased to provide an online course International Business Strategy (KT309H) for our IB students – cohort intake number 44 (Class code M01, M02, M03) from March 14th to April 24th, 2022. Below are photos taken from the online lectures delivered by Dr. Hammad Haq.

Dr. Hammad Haq introducing his online course to IB students


Participants in the International Business Strategy course delivered by Dr.Hammad Haq 

        Dr. Monique Kroese – University of Groningen, the Netherlands

        Dr. Monique Kroese is Senior trainer/coach/lecturer academic and professional skills, intercultural communication, and (self-) leadership skills at the University of Groningen, the Netherlands. She is also a linguist by training at the University of Amsterdam and the Victoria University of Manchester, England. She worked at a school for Journalism in the Netherlands and as a teacher and a translator in Iceland. After 10 years as a lecturer in English linguistics at the University of Groningen, she worked in business as a trainer/consultant. In 2008, she returned to the University of Groningen, Faculty of Economics & Business, as a trainer and lecturer, while freelancing for the European Central Bank as a professional communication trainer.

        Dr.Monique was very pleased to provide an online course named Problem-solving skills (KT058H) for our IB students – cohort intake number 45 (Class code M01, M02, M03 and M04) from Febuarary 21th  to March 02th 2022. Below are photos taken from the online lectures delivered by Dr. Monique.


Introductory section of Problem-solving skill delivered by Dr. Monique

Requirements of course completion by Dr. Monique


Dr. Monique pleased to hear students’ responses to her questions

        After having completed these courses, all the guest lecturers highly evaluated IB students due to their proactive study approach and active participations in case study discussions and group assignments. All the guests lecturers also express their interest in getting involved in teaching, training, academic reasearch, and exchange programmes from this semester onwards. As far as students’ interest in these courses are concerned, our end-of-course survey showed that over 95%  of our IB students were very satisfied with the course contents and teaching methods introduced by the professors. We believe such highly-qualified lecturers’ long-term contributions to our International Business Programme and students’ satisfaction are the key determinants of our programme quality and brand-building in the future.

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